7 Best Sales Funnel Platforms in 2022

sales funnels Jan 01, 2021

Note: All these platforms here are CRM Tools as well!


Meta Description: Hoping to learn about the best sales funnel software solutions on the market? Continue reading our product reviews and buying guide to widen your knowledge in this regard

If you have been searching for the best sales funnel software solutions to give you high-converting sales, then you’ll surely appreciate the information in this guide. Sales funnel software usually comes with different components, so to create one, you’ll need different tools.

We know how confusing things could be while searching for a sales funnel software solution due to the countless options out there in the market, and their individual features. This is why we are saving you the stress by reviewing the 7 best sales funnel software solutions on the market.

Let’s get started. Here are the platforms that we are going focus on as the best of the best sales funnel building platform:

1. Kajabi: Best all-in-one platform, no need to pay for anything else

2. ClickFunnels: Best for those who have unlimited contacts

3. ActiveCampaign: Cheapest of all, still one of the best

4. Leadpages: Easiest to use

5. Instapage: Best for those who need sophisticated A/B testing

6. Kartra: Best for agencies and businesses

7. SamCart: Best for Entrepreneurs 





1. Kajabi


Kajabi is known as an online course platform similar to Thinkific and Teachable. In contrast to these two, Kajabi focuses more on automation and marketing tools that make it stand out and similar to a sales funnel software.

Its sales pipeline builder and email marketing platform can help take a course promotion to another level. You can create, as well as manage your course funnel as a whole on the Kajabi platform; this may take another tool, so many integrations to handle.

Therefore, as an online creator searching for a reliable platform to both handle marketing & sales and host your memberships and courses, then Kajabi is a very great choice.


Kajabi: Pricing and plans

Kajabi comes with a free trial for 14 days. 3 plans are available; this can be paid either annually with a 20% discount or monthly.

Basic Plan - $149 per month; if billed annually ($119 per month); here, you are limited to 3 pipelines, 3 products, 1000 active members, and 1,000 contacts.

Growth Plan - $199 per month; if billed annually ($159 per month); here, you are limited to 15 pipelines, 15 products, 10,000 active users, and 25,000 contacts.

Pro Plan - $399 per month; if billed annually ($319 per month); here, you are limited to 100 pipelines, 100 products, 20,000 active members, and 100,000 contacts.


Main Features of Kajabi

  • Comes with a website builder
  • Integrates with Stripe and PayPal
  • It is self-hosted
  • Fully customizable landing and sales pages
  • Customizable checkout pages
  • One-click upsells
  • Mobile app available
  • Great automation features
  • In-depth analytics


  • Incorporates so many features
  • Excellent marketing capabilities
  • Great customer support
  • Excellent customization options
  • Great automation features


  • Sales taxes cannot be handled here
  • Price seems steep as it comes with all solutions but it is way cheaper at the end of the day, instead of buying all tools separately


Try Kajabi here for free!



2. ClickFunnels


As an entrepreneur or online marketer, there’s a chance you must have heard of ClickFunnels. It comes with great features that cannot be matched. Using ClickFunnels, functioning, as well as advanced funnels, can be created just by clicking a button.

With this, you can also receive and send mails, get your pages customized, and more. Also, compared to other tools, this sales funnel software is truly an ‘all-in-one’ solution. All your email marketing funnels can be managed all from one point.

Thousands of marketers utilize this platform in different and very complex situations, it performs really well. With all these said, it is obvious it comes with lots of features, and it may take some time for you to master them all.

Considering the price, ClickFunnels doesn’t come cheap. It is a very capable tool, but all its great features will have to come at a price.


Who Should Use ClickFunnels?

ClickFunnels is a perfect solution for advanced users requiring a great resource of marketing features readily available.

It is great for all business, though it may not be a good option for beginners due to its slightly steep learning curve, as well as its quite hefty price.


ClickFunnels: Pricing and Plans

ClickFunnels comes with a free trial of 14 days. After the completion of this free trial, you can choose from two options, which are billed every month.

The major difference has to do with the number of pages and funnels created while using each plan.


Standard Plan: This is priced at $97 monthly (100 pages and 20 funnels max). “Follow-up Funnels” feature is absent.

Platinum Plan: This goes for $297 monthly with unlimited pages and funnels


Major Features of ClickFunnels

  • A/B Split testing
  • Customizable templates (pre-built)
  • A WordPress plugin available
  • “FunnelFlix” resources for training
  • Facebook and Email Marketing Automation
  • A/B Split testing
  • Drag and Drop Builder
  • Affiliate management software
  • Customization tools (advanced)
  • Membership site creator

Pros of ClickFunnels

  • Its drag and drop page builder is very easy to use
  • Perfect all-in-one solution
  • Great knowledge-base and training
  • You can share Funnels with other users of ClickFunnels
  • It is mobile responsive
  • It’s a/B split testing ensures in-depth analytics
  • Comes with excellent marketing features
  • Integration of other email providers


  • 24/7 support absent
  • There are some limitations placed on the lower plan
  • The ClickFunnels Platinum Plan is expensive, most especially for newcomers.
  • 3rd-party hosting is not supported
  • Steep learning curve if you wish to have a great understanding of all its functions.


Try the Clickfunnels 14-day free trial here!



3. ActiveCampaign


This funnel application offers advanced marketing automation, filled with automation features and advanced email marketing. Also, they provide sales CRM coupled with sales automation, as well as messaging services such as webchat. ActiveCampaign can integrate with more than 250 different software applications.

ActiveCampaign features a more flexible and visual automation builder. For instance, you can use it in getting your automation workflows split tested, something you won’t be able to achieve using ConvertKit.

Also, it is possible to bring in your subscribers to a custom audience on Facebook to run specific and targeted ads.

Other great features available include SMS sending, site tracking, onsite messaging, and more. Also available is CRM functionality, which is built into the platform; this helps in strengthening the relationship you have with clients.


Who should use ActiveCampaign?

ActiveCampaign offers advanced automation features and can be used by virtually everyone, including new bloggers and advanced marketers.


ActiveCampaign: Pricing

For monthly billing, it ranges between $15 to $279. You get to save some money with yearly billing. The cost above is for just 500 subscribers; you will have to pay more if this list grows.


Main Features of ActiveCampaign

  • Gmail extension
  • Support and training
  • Advanced reporting
  • Offers migration
  • Automation goals
  • Integrated forms
  • Tracking of sites
  • iOS CRM Application present
  • Segmentation of email


  • Great marketing service provider
  • Lead scoring function
  • Strong marketing automation
  • Accessible and flexible pricing plans


  • You may need to utilize other integrations and software to use ActiveCampaign to execute your sales funnel, and that is why it is cheaper than Kajabi or other all-in-one platforms


You can try ActiveCampaign here!



4. LeadPages


LeadPages is another reliable landing page builder, usually compared to other top sales funnel builders like ClickFunnels.

As regards lead generation and creating landing pages, LeadPages has been here for a while and it is really rich in features and also sophisticated.

This being said, it is not a reliable sales funnel software; for sure, using LeadPages, you can create a very functional sales funnel, but some work will need to be done to combine the pages, as well as integrate other important tools.

Integrations will be very important, so utilizing LeadPages as an alternative to ClickFunnels may not be the best move if you are searching for a sales funnel that comes with all the features necessary.


Who Should Use LeadPages?

All businesses can use LeadPages and it is a very easy solution for customizing and creating pages.


LeadPages: Pricing and Plans

LeadPages comes with a free trial of 14 days. After this free trial is completed, you can choose from three plans, each of which can be billed every month or year.

These plans come with different features, but all three plans come with unlimited traffic and leads, unlimited alert-bars and pop-ups, and unlimited landing pages.

Standard Plan: $37 per month, and if paid annually ($25 per month). It doesn’t allow payment and sales, advanced integrations or A/B testing. 1 site allowed

Pro Plan: $79 per month, and if paid annually ($48 per month). It doesn’t allow advanced integrations. 3 sites allowed

Advanced Plan: $321 per month, and if paid annually ($199 per month). About 50 sites are allowed.


Main Features of LeadPages

  • A/B testing
  • Already-designed templates
  • Simplified analytics
  • Page creation tutorials
  • SSL encryption
  • Countless integrations
  • 100% hosted
  • Email trigger links
  • Can create popups, landing pages, whole websites, and alert bars.


  • It is very intuitive and easy to use
  • Comes with great templates
  • Fair price
  • Unlimited leads in all plans


  • Great templates, but only a few to pick from
  • It doesn’t feature automation or email marketing
  • To use it in implementing sales, you have to utilize other integrations and software.


Try Leadpages for free here!



5. Instapage


Instapage is similar to Leadpages and it serves as a builder of a landing page. The main difference between the two is that Instapage focuses more on conversions – they offer highly optimized page-templates.

Asides from this, they also offer sophisticated and great A/B testing capabilities. Even better, is the recently added feature – AdMap, which helps you in creating “post-click” experiences that are well-targeted for your customers.

With this tool, Google ads that brought in potential leads will be linked to your landing pages.


Instapage: Pricing and Plans

Instapage comes with two major plans: Enterprise and Business. For the latter, it can either be paid for

Every month or year (discount of 25%). However, there are limitations, although it has a high price, similar to other close alternatives.

Business Plan: $199 per month; if billed annually ($149 per month); advanced features absent.

Enterprise: This price is given only upon request. Here you have access to all the features.


Main Features of Instapage

  • Form builder
  • More than 200 templates for conversion
  • Royalty-free images
  • AdMap
  • Different integrations
  • Google AMP support
  • A/B testing
  • Heatmaps
  • Widgets like timers, CTA buttons, etc.


  • Great templates
  • User-friendly builder
  • In-depth analytics


  • It is quite expensive
  • The cheap plan comes with many limitations


Try out Instapage Free Trial (14 days) Here



6. Kartra


This sales funnel software is all-in-one, which features a strong landing page builder that can be utilized in creating checkout pages, sales pages, and squeeze pages.

Also available here are powerful features that help in email marketing; this includes email list management, email sequence creation, and marketing workflow automation. 

Aside from this, Kartra comes with other important features such as a tool for scheduling, video marketing, affiliate marketing, and more.


Who Should Use Kartra?

Kartra is a combination of tools that offers different functions. If you wish, you can run your business using Kartra and you would not be disappointed


Kartra: Pricing and Plans

When it comes to Kartra pricing, this seems a bit mysterious; this means that their products are premium, high-ticket ones. On their website, it states that Kartra is affordable and that the pricing begins from below $1200 yearly. This is on the high side especially for new and single entrepreneurs.

Starter Plan - $99 per month; if billed annually ($79 per month)

Silver Plan - $199 per month; if billed annually ($149 per month)

Gold Plan - $299 per month; if billed annually ($299 per month)

Platinum Plan - $499 per month; if billed annually ($379 per month)


Main Features of Kartra

  • Sequence builder
  • Lead segmenting and tagging
  • Export and import campaigns
  • Campaign marketplace

Pros of Kartra

  • Premium offering software
  • Excellent knowledge-base
  • Excellent ‘all-in-one’ platform
  • Features integrated tools, with great functions to make your online business better

Cons of Kartra

  • It’s a bit expensive
  • You cannot have access to these tools separately
  • Generally, it’s not the easiest tool to use
  • Bulk uploading absent


You can try out Kartra here



7. SamCart


SamCart prides itself on being the shopping cart software standard for industries for many years now. It boasts excellent functionalities like in-depth reporting, excellent A/B testing abilities, and an excellent platform for affiliate management.

SamCart is more of a shopping cart platform, therefore, features found in sales funnel solutions like Kartra and ClickFunnels are absent in SamCart. Funnels can be created in SamCart, however, with a sales funnel software, you’ll have more room to do your trick.


Who should use SamCart?

The SamCart platform is very robust and established, so it is great for the majority of businesses, which includes e-commerce stores.


SamCart: Pricing and Plans

SamCart comes with a free trial of just 14 days. Then three pricing plans are made available, which are charged every month. These plans are quite different due to their different features; however, all three plans offer integrations, free SSL certificates, checkout popups, checkout templates, coupons, and payment processing.

Lunch Plan: $49 per month; affiliate management absent, sales reporting only, 1 admin user, SamCart branding

Grow Plan: $99 per month; affiliate management absent, 3 admin users.

Scale Plan: $199 per month; 10 admin users, all features, priority support through email.


Main Features of SamCart

  • A/B testing
  • Bump offers
  • Payment plans supported
  • Dunning, trial offers, and coupons supported
  • Different integrations
  • Great platform for affiliate management.


  • Vast knowledge-base
  • Excellent analytics and reporting
  • SSL certificate free
  • Setting it up is easy and quick
  • Control over discounts and coupons


  • Only PayPal and Stripe is supported here
  • Limited customization
  • A bit pricey
  • Not the best option for those selling services


Try SamCart Free Trial (14 days) here



Buying Guide

Sales Funnel Software: What does this mean?

Sales funnel software can be referred to as a tool or set of tools, which helps you in creating and managing a funnel.

The platform’s major task is to create the moving parts necessary for the funnel building including email autoresponders, signup forms, landing pages, checkout pages, etc.

With each piece of the software will these tasks be achieved; however, using a sales funnel platform that has all the necessary functions, you can be assured that all the work will be taken care of.

Another important point here is that, with the sales funnel software, your funnel will be fully automated, thereby getting more customers through leads very frequently, without having to handle each step all the time.

Features to Consider Before Choosing a Sales Funnel Builder

All sales funnel builders usually come in different ‘flavors’. All your solutions are present, WordPress plugins, etc.

Easy to use: If this is your first time using the tool, be sure that it is easy to use and beginner-friendly. This should be a top priority to avoid having a daunting experience.

The Support: You need to know if the support is good enough. These sales funnel software solutions usually require lots of integrations and it would be great to have the company offering phone support or live chat to put you through.

Security: Another priority when choosing your desired funnel builder is security. Remember you’ll be handling some sensitive information and taking payments, so you must choose one that offers top-level security.

Integrations: Tools such as Kartra and ClickFunnels are ‘perfect’ and will handle all possible steps in your funnel creation. However, others may not. Please take time to check integrations well and try to test everything before going ahead to buy!



We have taken our time to discuss the very best sales funnel software solutions on the market. We implore you to check the features of each and take your needs into consideration before going ahead to choose any of them. We hope this guide has done enough in enlightening you about the best sales funnel software available for use, and we hope you make the best decision.

 Here is the table that shows how we have compared all these platforms, with all the details:



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